Our Story

Natural skincare from New Zealand
As the last country on earth to be discovered, New Zealand is still a sanctuary for nature. More than a third of our land area is protected wilderness, so it is very easy to find yourself in a landscape that is pure and unchanged. Soaring mountains reach for the sky; clear, clean rivers rush for the sea; Pacific Ocean waves wash onto sun-scented beaches; in vast rainforests delicate, feathery fern plants grow in peace, unfurling their promise leaf by leaf.

New Zealand is our inspiration
To create our Wild Ferns range, we didn’t need to search the world for secret ingredients and recipes. The freshness of New Zealand is our inspiration. Wild Ferns products are unique and honest, with a special element of difference – just like our country.

Ingredients that make a difference
Every product in the Wild Ferns range has a distinctive ingredient derived from New Zealand’s unique landscape. We use ingredients such as manuka honey, kiwifruit, thermal mud and manuka oil to deliver real skincare benefits. When you open a Wild Ferns product, delicious scents remind you that you’re looking after yourself with the gentle gifts of nature.

You can feel good about Wild Ferns skincare
Wild Ferns skincare products are all made with special care in New Zealand. They are not tested on animals and are presented in environmentally-friendly packaging. It is also our philosophy to ensure our most important ingredients come from sustainable sources so we can help do our part to retain and protect the clean, green, unique beauty that is New Zealand.

Quality you can trust from a family business
The Wild Ferns range originates from Parrs Products, a family business that has been making quality skincare products for over 20 years. We are proud to express the spirit of New Zealand in everything we do.

Celebrate the unspoilt purity of New Zealand
with the luxurious skincare experience of Wild Ferns