Our Profile

Parrs Products Ltd is a 100% New Zealand owned family company established in 1951 by Des and Margaret Parr in Auckland, New Zealand. It started as a small cottage industry when Margaret first manufactured dolls dressed in native costume. Merging with Maori Reflections, a souvenir retailer owned and operated by Greg and Janet Parr in the 1980's, the company is now managed by Greg along with his wife, and two daughters.

The company has continued to grow exponentially, and now occupies its own warehouse, office and showroom and is proud to be one of the largest souvenir manufacturers/distributors in New Zealand.
An integral part of the company is the product we offer, all of which is a result of our exceptional, innovative team. They are constantly researching and monitoring worldwide trends, to develop products that ensure we remain one of New Zealand's major souvenir companies. Of utmost importance is the quality of our products, and we ensure they are manufactured to the highest possible standards.

For over 20 years, Parrs Products Ltd has become renowned for their New Zealand made skincare products, all of which feature key naturally occurring ingredients unique to our country.
We were the first to realise the benefits of using Thermal Mud, Manuka Honey and Kiwifruit in the beauty industry. What originally started in the 1980's as an industry first experiment by producing a bar of soap with Thermal Mud from Rotorua, Parrs Products Ltd has established itself an industry leading reputation. This on-going success has allowed us to discover further the many applications of these natural ingredients; while continuing to expand and enhance the selection, quality and benefits of our skincare ranges.

Wild Ferns® is the brand name for a range of exceptional New Zealand made skincare products which are recognised not only in New Zealand; but increasingly throughout the world. Every product in the Wild Ferns® range has a distinctive ingredient derived from New Zealand’s unique landscape. We use ingredients such as Bee Venom, Kiwifruit, Lanolin, Manuka Honey and Thermal Mud to deliver real skincare benefits. When you open a Wild Ferns® product, delicious scents remind you that you’re looking after yourself with the gentle gifts of nature. We strive to give consumers a quality alternative to traditional skincare products at the cutting edge of science and kiwi innovation.

Our Commitments
Research and development A core principal of our business is to re-invest back into research and development to enhance our understanding of the many applications of the materials, and natural ingredients found in our products; in a way that is ground breaking, innovative, and consumer-need-driven.
We use these advances across all of our product categories to give consumers a quality alternative to traditional skincare products at the cutting edge of science and kiwi innovation

International standards At Parrs we are committed to producing our products to the highest possible standards that exceed international standards and regulatory requirements.
We also pride ourselves in operating our business in an ethical fashion as a responsible and conscientious global business; this commitment spans right across our New Zealand sales, marketing & manufacturing practices; to all of our international partners and distributors.

Accessible Skincare for everyone It is important to us that everyone is able to enjoy the many benefits that come from our naturally derived New Zealand ingredients. We have endeavoured to bring the end consumer the best of both worlds - natural, uniquely New Zealand key ingredients, and an affordable pricing structure

We thank you for your interest in our products, and welcome you along as we continue on our journey showcasing the beauty of New Zealand to the world.